Course Descriptions: Marketing
- M 501 – Strategic Marketing Management (3 cr.)
- An introduction to the process of creating a market-driven organization. Specific topics include marketing strategy, market research and analysis, and the development of products and services, pricing, distribution and promotion. The course employs lecture, classroom discussion, case analyses, and field research projects. For MBA students enrolling in Module 2A.
- M 503 – Applied Marketing Research (3 cr.) P: M 501
- The basic objective of this course is to develop the student's understanding of marketing research as it applies to marketing decision making. The course covers principles of qualitative, experimental and survey research designs, secondary and syndicated data sources, and questionnaire design. The major focus will be on the tools used to properly collect market research information. This course is usually taught Online (ADC course).
- M 544 - Managing Advertising and Sales Promotion (1.5 hr.) P: M501
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This course is concerned with strategic approaches to managing advertising and sales promotion programs. Topics include selecting target audiences; setting program objectives; developing and implementing creative strategies; planning media strategy; use of sales promotion tools; testing, evaluating, and revising advertising and promotion programs. Ethical, regulatory, and cross-cultural aspects of these topics will be considered.
- M 590 – Independent Study in Marketing (cr. arr.)
- For advanced MBA students engaged in special study projects. Course admission and project supervision is arranged through the MBA Office and the student's faculty advisor.
- M 594 – International Marketing (3 cr) P: M501
- Emphasizes principles and practices of marketing in the contemporary global environment. The material covers both U.S. and foreign company doing business in various countries around the world. Specifically, the objectives of the course are to provide students with some understanding of similarities and differences in the external marketing environment, different types of risks and challenges in doing business internationally and the implications of all these factors for developing marketing strategies.
M 595 - Marketing Engineering (1.5 cr) online only
Marketing Engineering deals with the concepts, methods, and applications of decision modeling to address marketing issues such as segmentation, positioning, forecasting, new product design and development, advertising, sales force and promotion planning, and pricing. Unlike most marketing courses that focus on conceptual material, this course will provide skills to translate conceptual understanding into specific operational plans.
